Send a real card Thoughts
Ecards are a difficult business space for me to understand. This is the space that is eating the lunch from the old paper greeting card space that’s been around forever and a day. In some ways it’s a normal case study of technology advancement over a paper based product. But you should look deeper. See More Info.. eCards are not exactly the same product as paper greeting cards. You buy a paper card at a store and physically write on it. An ecard comes from a company like Blue Mountain Cards and is completely electronic. The products here are just not the same. So we are actually seeing technology change the wants and desires of the buyer here. This is not unique, just look at tvs, video games or any other electronic based market. Send a real card
